This year’s Hospital Guide – in both digital and printed formats – is delivered using posters. Why posters? In the era of electronic media, using one of the oldest forms of communication known to man may seem perverse. But there are good reasons why sticking information up on walls has remained popular, from ancient royal proclamations to modern marketing campaigns.
One of the most obvious features of posters is that they are, by their nature, public and transparent. Books and websites are made to be read individually and digested in private. Posters – digitally and in print – are about sharing information and messages.
The full report will be released on Monday at 0100 hours.